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Fabriq Is The 10x Mushroom For Your Career Services Mario 💥

Tyler Baker

There’s a well-known principle in the world of business startups that can also help you choose the best tech for your career services department. It’s a principle that top-tier investors use to decide which startups to double-down on which startups to abandon. 


Here’s the principle:


A new solution has to be 10 times better than the second-best solution for the same problem. 


Superstar investor Peter Thiel describes what this looks like in action. To Thiel, “Jeff Bezos’s breakthrough insight with Amazon was his realization that an online bookstore could offer more selection than any brick and mortar retailer could—10x at minimum—and that feature was especially important with books which have millions of titles in print, far more than music or film.”


In other words:

You’ll know when a tech solution is right for you if it makes you 10x better at what you do.


And the 10x boost that you receive isn’t just for you. It transfers to your customers—that is, student-athletes and alumni. When you’re using better solutions, you’re better placed to provide better results to your community—10x better results.


Take this funny illustration from User Onboarding (via The Next Web)

Pardon the language, but you get the point.

Fabriq empowers you to be 10x better at your job, which helps you generate 10x results for your student-athletes and alumni.



Fabriq empowers career services pros to be 10x better:


💥10x the volume & diversity of alumni that you’re able to reach, engage, and empower

You want your alumni to pour into the lives of your student-athletes. Unfortunately, your existing career services strategy severely limits you to leveraging a certain type of alumni: those living near campus (gotta be able to make it to on-campus workshops), with flexible schedules. It therefore limits you to alumni who have achieved a certain level of financial independence—they’re more "successful" but they may also be less relatable. The group you’re left with represents a tiny fraction of your alumni base. 


Your Fabriq online career community helps you reach exponentially more alumni from more backgrounds, industries, locations, and sports. Because we reduce the lift of creating career content, more alumni are able to do it—they can record impactful videos on the go, and ask-me-anything broadcasts require little prep (no PowerPoints). And since all broadcasts happen on the app, proximity to campus is no longer a prequalification for your hosts. Open the floodgates of career content that represents the diversity of your alumni and student-athletes.


(I got a little excessive with the bolding there. Still… no regrets 😎)


In the last year, one of our communities has featured broadcasts from alumni ranging from professional athletes to project managers to surgeons to consultants to real estate agents. That same community has featured hosts from 13 states (and one province).

Case in point, in the last year, one of our communities has featured broadcasts from alumni ranging from professional athletes to project managers to surgeons to consultants to real estate agents. That same community has featured hosts from 13 states (and one province 🍁). Exactly ZERO alumni had to fly to campus to host Fabriq broadcasts.


💥10x the meaningful alumni engagement

On Fabriq, you’re not just 10x’ing the number of alumni; you’re transforming the way that those alumni engage with you. Forget being limited to postcards, emails they don’t read, and invites to events they can’t attend. Instead, build them something they want to be a part of. Give them an opportunity to be part of the team again. Give them a way to give back before they’re ready to have a building named after them.

Joining a Fabriq career community is an easy sell for alumni because these communities are designed for a purpose: career. But here’s the surprising thing: in every community we’ve launched, these alumni users stay active month after month. Here’s why we’re seeing sustained alumni activity:

  • A career-centered app without the clutter and distraction of LinkedIn
  • When you host a broadcast you invest once and create a career resource that lives forevvvver
  • Give back your most valuable resource (time) to the school that made you
  • Keep up with former teammates, coaches, and staff - keep your finger on the pulse of life at the U
  • Discover new career opportunities and continue the lifelong pursuit of career fulfillment


💥10x the companies your student-athletes have access to

When the career services department is limited by campus, the list of employer partners tends to mirror the list of companies with season tickets and stadium advertising. In other words, it’s short. Fabriq communities aren’t limited by campus; as a result, neither are the companies that student-athletes have access to. Not only are you able to provide value and prospective-employee pipelines for diverse companiesbut each alum brings their own company into your network. 


Remember, one key to scaling career services to help 100% of your student-athletes find meaningful career placements is 10x’ing the number of companies they can choose from. As an example, one of our communities features alumni from companies as small as 5 (a lean startup) and as large as 600,000 (Amazonever heard of it?).

Remember, one key to scaling career services to help 100% of your student-athletes find meaningful career placements is 10x’ing the number of companies they can choose from. As an example, one of our communities features alumni from companies as small as 5 (a lean startup) and as large as 600,000 (Amazonever heard of it?).


💥10x the career content

You will not believe how easy it is to schedule a career broadcast for your students. No scheduling rooms and food, no coordinating with team schedules, and no checking semester calendars. Plus, because you’re engaging a greater percentage of alumni, it’s easier to find broadcast hosts. Plus, we’ve made hosting broadcasts as easy as an informational interviewlog on and answer the questions that guests are voting for. Bottom line, on Fabriq, you’re able to generate 10x the content you’re used to.


No scheduling rooms and food, no coordinating with team schedules, and no checking semester calendars. Plus, because you’re engaging a greater percentage of alumni, it’s easier to find broadcast hosts. Plus, we’ve made hosting broadcasts as easy as an informational interviewlog on and answer the questions that guests are voting for. Bottom line, on Fabriq, you’re able to generate 10x the content you’re used to.

And because each question&answer from a broadcast is ✨automagically✨ cut and packaged into its own career info video available on-demand, the bi-products of your career broadcasts are 1000x more valuable than those of other use-it-and-lose-it channels. 


Time for some numbers:

The Liberty University Business Community app launched less than two months ago. Since that time, they’ve hosted 15 broadcasts! If that’s not impressive enough, these broadcasts have generated over 1,750 residual story views since they aired. That is not a typo. 1,750!

How long would it take to generate 1,750 impressions for your live career services workshops?


💥10x the student-athlete engagement

When you build a platform designed to be used, enjoyed, and engaged with, it shows. Most career services technology platforms are profile-based, in the style of LinkedIn or Facebook (minus a newsfeed). This is a recipe for having your student-athletes ignore your platform.


Fabriq is a mobile app designed for maximum user engagement. Our inspirations were TikTok and Instagram, not LinkedIn and Indeed. Content is available in snackable, on-demand videos. It’s easy for students to find what they’re looking for, connect with the most relevant people, and engage at their own pace.


Bottom Line: It’s time to look to the future.

The disappointing reality is that most career services departments are in a hamster wheel.

No hamsters were harmed in the making of this GIF

They do what they can to make a tremendous impact with the resources they have. But it can only go so far. And so they’re left spinning...

  • Spinning as their services reach a tiny percentage of student-athletes, and even less of the student-athletes who really need them... 
  • Spinning as they struggle to build a network of alumni...
  • Spinning as they struggle to justify their expenditures in the athletic department budget...
  • Spinning as they battle turnover of career services staff every 2-3 years...


Conversely, there is a way to create assets now that generate results for you today and for the next 5-10 years. What you build now matters for the future. How are you building sustainable assets for the future? 


With the right technology, you can:

  • Grow a pool of alumni who are available - turn your career services team from 4-5 to 400-500 professionals  who are ready and eager to serve. As you grow, you strengthen the culture of giving back expertise, growing your community each year.
  • Grow a massive library of on-demand, snackable career content that keeps giving back. No effort is wasted on Fabriq. Every career broadcast becomes a series of videos for your student-athletes to find and be inspired by. 
  • Create sustainable, habitual interaction with your program—our app is designed to get and keep your students’ and alums’ attention. Push notifications and messaging demolish email delivery rates (let alone click-through rates).
  • Preserve the energy of your career services team for doing what only you can do: connecting student-athletes to opportunities. Your job isn’t to know everything about every career; when the app empowers students for career exploration, you can laser-focus on your attention on the students who are ready to take the next step.


Technology truly determines the scope of your impact as a team. Here's one final example to settle the issue:


The University of Pittsburgh Athletics Department has an outstanding career services team. It’s well-staffed, innovative, and they’re at the top of the class in terms of the quality of their content. Take this resource page where they feature various career broadcast replays.


Unfortunately, relying on Zoom and YouTube replays severely limits the reach of this great team. It keeps the plays in the dozens.


By contrast, in the same time period (June-October of 2020), career services broadcast stories created during that time on the Wisconsin Forward360 app have already generated over 2,630 views. And that’s just for the stories created since June!


Imagine the impact your team could have if you generated 10x-50x the views and 10x-50x the engagement…


The tech you use matters.


So the question is: who is your tech partner for career services?  


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